Case Study

ZF-Lenksysteme's Customer Service Excellence with Microsoft Dynamics 365 Customer Service

ZF-Lenksysteme enhanced global service team collaboration, streamlined case management, and gained customer insights by implementing Microsoft Dynamics 365 Customer Service with Zelite Solutions, featuring global collaboration tools, automated workflows, and a 360-degree customer view.

Industry
Manufacturing
Time Required
6 Months
Engagement Model
Fixed
Solution
Dynamics 365 Customer Service
Current Phase
Live
Technologies
Dynamics 365 CE, Dynamics 365 SDK, Dataverse, Power Automate, XML, Java Script, Ribbon Workbench

Introduction

ZF-Lenksysteme, a globally recognized leader in automotive steering system technology, is committed to providing exceptional customer service to their clients across the automotive industry. However, their existing customer service system lacked functionalities to effectively manage a global service network and leverage customer data for strategic decision making.

This case study explores how Zelite Solutions implemented Microsoft Dynamics 365 Customer Service (D365 CS) to empower ZF-Lenksysteme to achieve customer service excellence and gain valuable customer insights. 

Client Needs

ZF-Lenksysteme required a solution to: 

  • Enhance Global Collaboration: Facilitate seamless communication and knowledge sharing between service teams located worldwide. This included streamlining communication for warranty claims, technical inquiries, and service requests from global automotive manufacturers. 
  • Improve Case Management Efficiency: Streamline case routing, task assignment, and notification processes to ensure faster resolution times for customer inquiries. 
  • Gain Customer Insights: Consolidate customer data from various sources (warranty claims, service requests, feedback) to create a holistic view of customer interactions and identify trends. Analyze this data to understand customer needs and preferences for improved service offerings and proactive support. 

Solution

Zelite Solutions implemented Microsoft Dynamics 365 Customer Service (D365 CS) to provide ZF-Lenksysteme with a comprehensive customer service solution. Key functionalities included: 

  • Global Collaboration Tools: D365 CS offered built-in collaboration features like integrated chat, file sharing, and task management tools. These functionalities facilitated real-time communication and knowledge sharing between service teams regardless of location, fostering a collaborative service environment. 
  • Automated Workflows: D365 CS enabled the automation of various case management tasks. Workflows could be configured to route inquiries to the most appropriate service team based on expertise and workload, assign tasks to specific agents, and trigger automated notifications for updates and escalations. This streamlined case management and ensured timely resolution. 
  • Customer 360 View: D365 CS integrated with various data sources, including warranty claim systems, service request forms, and customer feedback surveys. This consolidated customer data into a single platform, providing a 360-degree view of each customer’s interaction history, warranty status, and service needs. 

Implementation Process

Zelite Solutions followed a structured approach to implement D365 CS for ZF-Lenksysteme: 

  • Data Migration and Integration: Existing customer data from various sources was migrated and integrated into D365 CS to create a unified customer profile. 
  • Workflow Automation and Customization: Workflows were customized within D365 CS to automate case routing, task assignment, notification processes, and specific service actions based on inquiry type or warranty claim details. 
  • Global Team Training: Service teams across all locations received comprehensive training on D365 CS functionalities, collaboration tools, and best practices for leveraging the system for efficient case management and customer interaction. 

Benefits

By implementing D365 CS, ZF-Lenksysteme achieved significant improvements in their customer service operations:

  • Improved Customer Satisfaction: Enhanced communication through collaboration tools, faster resolution times through automated workflows, and a focus on customer needs throughout the service journey led to a significant increase in customer satisfaction.
  • Increased Operational Efficiency: Streamlined workflows, automated tasks, and improved collaboration empowered service teams to handle inquiries more efficiently, improving overall service delivery efficiency.
  • Data-Driven Decision Making: D365 CS provided ZF-Lenksysteme with valuable customer insights through built-in analytics and reporting functionalities. By analyzing customer data (warranty claim trends, service request types, customer feedback), ZF-Lenksysteme gained a deeper understanding of customer needs, challenges, and areas for improvement. These insights empowered them to:
    • Proactively address potential customer issues by identifying recurring problems and implementing preventive measures.
    • Develop targeted service offerings tailored to specific customer segments and their unique requirements.
    • Refine existing service processes based on customer feedback to ensure maximum satisfaction.

Results

The implementation of Microsoft Dynamics 365 Customer Service by Zelite Solutions resulted in a measurable transformation of ZF-Lenksysteme’s customer service operations. Here are some key performance indicators (KPIs) that demonstrate the positive impact: 

  • Increased Customer Satisfaction Score: ZF-Lenksysteme witnessed a 28% in their customer satisfaction score, reflecting improved communication, faster resolution times, and a focus on customer needs. 
  • Reduced Average Case Resolution Time: D365 CS facilitated faster case resolution with streamlined workflows and automated tasks, resulting in a 44% in average case resolution time. 
  • Improved First Contact Resolution Rate: Enhanced communication tools and a 360-degree view of customer information empowered service agents to resolve customer inquiries more effectively during the first interaction, leading to a 30% in first contact resolution rate. 

Conclusion

By implementing Microsoft Dynamics 365 Customer Service, ZF-Lenksysteme successfully transformed their customer service operations, achieving excellence in global service delivery. D365 CS provided a comprehensive solution that enabled them to: 

  • Foster seamless collaboration across geographically dispersed service teams. 
  • Streamline case management processes and improve resolution times. 
  • Gain valuable customer insights for data-driven decision making and proactive service improvements. 

This transformation empowered ZF-Lenksysteme to deliver exceptional customer service throughout the automotive industry, strengthening customer relationships, and solidifying their position as a leading innovator in steering system technology. 

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