Disrupting the UK Ride-Sharing Market with Pre-Booking and Customization
Zelite Solutions helped Taxi Near U disrupt the UK ride-sharing market by developing a custom mobile app with unique features like pre-booking and route customization. This innovative solution offers a competitive advantage, improved user experience, and seamless integration with existing taxi fleets, enhancing convenience for users and empowering businesses to stand out in the industry.
Industry
Engagement Model
Current Phase
Time Required
Solution
Technologies
The UK's ride-sharing market is dominated by established players like Uber and Lyft. This case study explores how Zelite Solutions assisted a UK-based cab aggregator Taxi Near U, in creating a mobile app that stands out from the competition by offering unique features and functionalities.
The client, a UK cab aggregator, wanted to develop a mobile app that would:
- Compete effectively with existing ride-hailing services.
- Offer a user experience that is convenient, flexible, and superior to existing options.
Zelite Solutions developed a custom mobile app for iOS and Android platforms that catered to the client’s specific needs. The app offered functionalities similar to popular ride-hailing apps, such as:
- On-Demand Taxi Booking: Users can hail a taxi instantly for immediate pick-up.
- Real-Time Tracking: Users can track their taxi’s arrival in real-time.
- In-App Payments: Users can pay for rides conveniently within the app.
To give the client’s app an edge in the market, Zelite Solutions incorporated two key features:
- Pre-Booked Taxis: This feature allows users to schedule rides in advance, ensuring guaranteed availability for important events or trips.
- Customizable Routes: This feature empowers users to create personalized routes with multiple stops or waypoints, offering greater flexibility for their journeys.
Development Platform:
Native App Development
Development Time:
6 Months (8 Man-Months)
Technologies:
- Microsoft Azure Cloud Platform
- Apache/Tomcat for Server Management
- Java (Hibernate)
- Spring Framework
- Android SDK
- iOS SDK
- JavaScript
- RESTful Web Services
- SagePay Payment Gateway
- GoDaddy with Java Mail API for Email Communication
- Automation Testing with Selenium and Java Unit Testing Framework
Zelite Solutions successfully delivered the mobile app within the stipulated timeframe. The app caters to four user groups:
- End Customers: Users can book rides, pre-schedule taxis, create customized routes, track taxi arrivals, and make in-app payments.
- Taxi Company Owners: Can manage their fleets and accept/reject ride requests.
- Businesses: Can integrate the app with their services to offer ride-hailing options to their customers.
- Drivers: Can receive ride requests, navigate to pick-up locations, and complete trips.
- Pre-Booking and Customization: These features differentiate the app from competitors and enhance user experience.
- Seamless Integration: The app integrates with existing taxi fleets and the SagePay payment gateway for a smooth user experience.
- Scalability: The app is built on a scalable cloud platform to accommodate future growth.
This case study exemplifies Zelite Solutions' ability to develop innovative mobile app solutions that disrupt established markets. Our expertise empowers businesses to differentiate themselves through unique features and functionalities, ultimately leading to a competitive edge and customer satisfaction.
