Case Study
Identifying Hyper-Targeted Accounts using Account-Based Marketing Strategy
Zelite Solutions helped a European software technology company identify Tier 1 companies using Oracle Commerce Cloud for Account-Based Marketing. They provided key insights, including technographic data, revenue, and HQ locations, enabling the client to refine sales strategies and target high-potential accounts effectively.
Industry
Software Technology , e-commerce Platform
Engagement Model
Time and Material
Services Provided
Technology Insights, Business Intelligence, Account Insights, Secondary Research,
Founded in 2005, a high-end software technology company offers a cloud commerce platform for the new digital commerce age. The company is headquartered in Europe having a regional presence in the Asia Pacific, and in the United States.
As a part of Account-Based marketing programs, the marketing team required to help them identify specific potential buyers with whom they can engage
- They needed a well-defined set of target account list of Tier 1 companies using Oracle Commerce Cloud Platform
- The other key data points included were technology-stacks/ technographic insights, Account Insights with Sales Intelligence
- The insights provided by Zelite Solutions enabled the client to get a holistic view of account engagement, helping to refine and concentrate only on the hyper-targeted list of Accounts.
- By providing Account Insights such as Revenue, Industry, and HQ Location for implementing right sales strategies.
- Business Intelligence provided helped the client to build upon correct and precise client acquisition strategies.
- Business insights included - growth history, list of subsidiaries and branches, key investors, technology investments, key competitors, M&A news, etc.
- Valuable technology insights provided were - list of technologies used by the target accounts along with the list of cloud providers and enterprise software implemented.
