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Zelite Solutions facilitated an Account Based Marketing (ABM) initiative for a UK financial services firm, pinpointing technology stacks of 4,500 IT product development accounts globally. By leveraging AI and third-party data, this effort empowered the client to forge strategic partnerships with relevant technology providers, optimizing their market expansion and client acquisition endeavors.
A UK based financial Services company providing billing and subscription services as a part of their ongoing Account Based Marketing (ABM) campaign requirements wanted us to discover specific technology stacks used by a given set of accounts. Based on the outcome they wanted to partner with those technology products company thus allowing them to expand their clientele reach.
Zelite team was able to identify technology stack for the given set of accounts with the use of AI and data retrieved from third parties. This included the list of technology products under a given software category which were being used by those accounts.
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