Case Study

Zelite Solutions provides detailed NICU Hospitals research for a US-based Medical Device company

Zelite Solutions partners with a US Medical Device firm for detailed NICU hospital research. We provided insights for the client's ABM strategy, including hospital attributes and NICU details. With precise data, the client optimized targeting efforts and built a high-quality lead pipeline. Services: Account Insights, Contact Discovery, NICU Insights.

Industry
Medical Devices and Healthcare
Solution
Valuable Data Insights and Key , Metrics on NICU’s
Services Provided
Account Insights,
Contact Discovery,
NICU Insights
Engagement Model
Time and Material

Project Synopsis

A US-based Medical Devices Company specializing in Digital Microfluids Technology, Platform Development and Pediatric testing provide innovative products and services by bringing new technologies and tests to the healthcare community.

They are the leaders in innovative newborn screening and pediatric testing solutions, developing innovative products to provide a healthy start for children.

The Need

Filtering and targeting potential accounts for their B2B was of utmost importance. The client required a complex and detailed analysis that would help them in their ABM strategy.

Zelite Solutions provided in-depth research which included the following data points
 Account Insights: Hospital Name, Employee size, Physician size, Specialization, Contact information
 Contact Discovery: Name, Job Title, Contact Details, and Area of Specialization
 NICU: Name, Care Level, Number of Beds, Contact details

Engaging with Zelite Solutions for Challenging and Complex Endeavor

  • The team at Zelite Solutions conducted systematic scoping involving secondary research techniques in determining the optimal number of hospital beds capacity
  • Descriptive analysis of the Neonatal departments
  • Identification of critical levels of NICU at each hospital: Level 1, Level 2, Level 3 and Level 4
  • Valuable insights provided by Zelite Solutions that enabled the client and their team to make better-informed decisions.

Benefits

  • The client was able to discover their potential accounts and scale on the campaigns they would want to deploy for each
  • The sales team made the audience target suggestions based on the data enriched by Zelite Solutions. It ensured they are on top of the entire campaign life cycle
  • The team at Zelite Solutions built a high-quality lead pipeline with precise prospecting

Do you want to discover potential accounts for an effective Account Based Marketing?

Explore potential accounts and optimize your marketing strategy with Zelite Solutions' comprehensive hospital database services. Connect with us to drive your business growth!
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